Class–01: Basic Information of Digital Marketing

• What is digital Marketing?
• How Does Digital Marketing Works?
• Digital Marketing vs Analog/Local Marketing
• Importance of Digital Marketing in real life?
• Sections of Digital Marketing
• What is Search Engine Optimization (SEO) & how it Works?
• What is Social Media Marketing (SMM) & how it Works?
• What is Video Marketing & how it works?
• What is Email Marketing & how it Works?
• What is Content Marketing & how it works?

Class–02: Using Necessary Tools of Digital Marketing

• Creating Gmail Account, Managing Google Drive & Use of Google Doc, Google Hangouts
• Using Free Communication Software / Apps (skype, WhatsApp) & their benefits.
• Account creation & Uses of Dropbox, Mega.nz, One Drive
• Photoshop Basic Knowledge.
• com
• Yoast
• Buffer
• Hootsuite
• Meet Edgar
• MailChimp
• Asana
• Trello

Class–03 : Digital & E-commerce marketing

• Understanding the Ecommerce Marketing
• How does annex super shop work?
• How to make order in annexsupershop.com?
• How and where to collect ordered product?
• How annex product delivery system work?
• How to create a customer profile with Annex?
• How to contact customer support effectively?

Class–04: Search Engine Optimization (SEO)

• What is Search Engine?
• How Search Engine Works?
• What is Search Engine Optimization?
• Why need Search Engine Optimization?
• Google My Business
• Using Effective Search Queries and Search Operators
• Basic concepts of website promotion
• SEO vs PPC
• Discussion on White Hat, Gray Hat and Black Hat SEO

Class–05: Google Algorithm Updates & 25 Important Ranking Factors

• What is Google Algorithm and Updates?
• Google Algorithm and Update Details (Panda, Penguin, Pirate, EMD update, Hummingbird, Pigeon, Rank Brain, Possum, Fred)
• How to recover from these update penalty?
• Google 25 important Ranking Factors to rank fast.

Class–06: Keyword Research and Analysis

• What is Keyword and what is Keyword Research?
• Why need Keyword Research?
• Keyword Types and Example
• Seed Keyword Analysis
• Concept of Exact, Broad & Phrase Match Keyword
• Merging Keywords Suggestion using seed keywords
• Keywords Analysis Tools (Google Keyword Planner, ubbersuggest.io, spyfu and others)
• Practical Keyword Research on Google Keyword Planner Effectively

Class–07: Keyword Competition & Finalization of Keywords

• Keyword Competition Analysis (Manually)
• Keyword Competition Analysis (SpyFu, KW Finder, Small SEO Tools, Word tracker, duplichecker)
• Building a strategy for competitors Analysis
• Local Keyword Research, E-commerce Keyword Research
• Buying/Commercial Keyword Research
• Informative Keyword Research
• Long Tail Keyword Research
• Keyword Finalization

Class–08: Basic concept on Website Design & Development

• Domain Registration & Hosting Setup
• Web Design & Development Concept (Static, Dynamic, CMS)
• Creating a website with WordPress for beginner
• Discussion on Post, Page & Landing Page details
• Creating a Search Engine friendly Website

Class–09: Content Development & On Page Optimization

• Discussion on Content is King
• Content Type Details
• Content Writing ideas
• Discussion on SEO friendly Content development
• Effective Title & permalinks
• Plagiarized free content
• Use of Heading Tag (h1, h2, h3, h4, h5, h6)
• Use of other Essential Tag (p, b etc)
• Best content formatting
• Use of Images, Audio, Video, Pdf in a content
• Internal & External Linking in content
• Nofollow, dofollow, index, noIndex
• Keyword Prominence & Proximity
• Keyword Density

Class-10: Google Webmaster Tools & Analytics

• Google Webmaster Guideline
• Creating & submitting Sitemap for a website
• Creating robots.txt file for a website
• Google Analytics Guideline

Class–11: Off-Page Optimizations

• Clear concept of Dofollow and nofollow backlinks
• Creating different types of Anchor text
• Basic Link Building Guideline
• Link Building Technique in 2019
• Social Bookmarking, Article Submission, Directory Submission, Business Listings
• Backlink with Reddit, Mix
• Forum Posting

Class–12 : Off Page Optimization (Advanced)

• Creating Web 2.0 Backlink
• Creating backlink on document sharing sites
• Creating backlink on image sharing sites
• Creating backlink on video sharing sites
• Creating Guest Post for free
• Creating Guest Post in high Authority Sites
• Acquiring High Authority Link for free
• Discussion on Skyscraper backlinks

Class–13: Social Media Marketing

• Introduction to Social Media Marketing
• Importance of Social Media Marketing
• Lists of Social Media Sites and How these work
• Social Media Marketing Content & How to use in different platform
• Social Media Ethics & Social Signal
• Overview of Social Medias (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit)

Class–14: Social Media Marketing with Facebook

• Creating and Setting up Facebook Page
• Creating different Content for Facebook Page
• Facebook Audience Research & Ads Setup
• Facebook Group Creation, settings & Linking with page

Class - 15 : Video Marketing (Channel Optimization)

• Introduction to YouTube
• Creating a YouTube Channel & mandatory setting
• YouTube Channel Optimization

Class - 16: YouTube Marketing (Video Optimization)

• Video making ideas for YouTube
• Video Keyword Research
• Video editing with Camtasia/Filmora Software
• Video Title, Description & Tag Optimization
• YouTube Thumbnail Creation
• How to promote business or make lead with YouTube video