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Digital Marketing

Class–01: Basic Information of Digital Marketing

  • What is digital Marketing?
  • How Does Digital Marketing Works?
  • Digital Marketing vs Analog/Local Marketing
  • Importance of Digital Marketing in real life?
  • Sections of Digital Marketing
  • What is Search Engine Optimization (SEO) & how it Works?
  • What is Social Media Marketing (SMM) & how it Works?
  • What is Video Marketing & how it works?
  • What is Email Marketing & how it Works?
  • What is Content Marketing & how it works?

Class–02: Using Necessary Tools of Digital Marketing

  • Creating Gmail Account, Managing Google Drive & Use of Google Doc, Google Hangouts
  • Using Free Communication Software / Apps (skype, WhatsApp) & their benefits.
  • Account creation & Uses of Dropbox, Mega.nz, One Drive
  • Photoshop Basic Knowledge.
  • com
  • Yoast
  • Buffer
  • Hootsuite
  • Meet Edgar
  • MailChimp
  • Asana
  • Trello

Class–03 : Digital & E-commerce marketing

  • Understanding the Ecommerce Marketing
  • How does annex super shop work?
  • How to make order in annexsupershop.com?
  • How and where to collect ordered product?
  • How annex product delivery system work?
  • How to create a customer profile with Annex?
  • How to contact customer support effectively?

Class–04: Search Engine Optimization (SEO)

  • What is Search Engine?
  • How Search Engine Works?
  • What is Search Engine Optimization?
  • Why need Search Engine Optimization?
  • Google My Business
  • Using Effective Search Queries and Search Operators
  • Basic concepts of website promotion
  • SEO vs PPC
  • Discussion on White Hat, Gray Hat and Black Hat SEO

Class–05: Google Algorithm Updates & 25 Important Ranking Factors

  • What is Google Algorithm and Updates?
  • Google Algorithm and Update Details (Panda, Penguin, Pirate, EMD update, Hummingbird, Pigeon, Rank Brain, Possum, Fred)
  • How to recover from these update penalty?
  • Google 25 important Ranking Factors to rank fast.

Class–06: Keyword Research and Analysis

  • What is Keyword and what is Keyword Research?
  • Why need Keyword Research?
  • Keyword Types and Example
  • Seed Keyword Analysis
  • Concept of Exact, Broad & Phrase Match Keyword
  • Merging Keywords Suggestion using seed keywords
  • Keywords Analysis Tools (Google Keyword Planner, ubbersuggest.io, spyfu and others)
  • Practical Keyword Research on Google Keyword Planner Effectively

Class–07: Keyword Competition & Finalization of Keywords

  • Keyword Competition Analysis (Manually)
  • Keyword Competition Analysis (SpyFu, KW Finder, Small SEO Tools, Word tracker, duplichecker)
  • Building a strategy for competitors Analysis
  • Local Keyword Research, E-commerce Keyword Research
  • Buying/Commercial Keyword Research
  • Informative Keyword Research
  • Long Tail Keyword Research
  • Keyword Finalization

Class–08: Basic concept on Website Design & Development

  • Domain Registration & Hosting Setup
  • Web Design & Development Concept (Static, Dynamic, CMS)
  • Creating a website with WordPress for beginner
  • Discussion on Post, Page & Landing Page details
  • Creating a Search Engine friendly Website

Class–09: Content Development & On Page Optimization

  • Discussion on Content is King
  • Content Type Details
  • Content Writing ideas
  • Discussion on SEO friendly Content development
  • Effective Title & permalinks
  • Plagiarized free content
  • Use of Heading Tag (h1, h2, h3, h4, h5, h6)
  • Use of other Essential Tag (p, b etc)
  • Best content formatting
  • Use of Images, Audio, Video, Pdf in a content
  • Internal & External Linking in content
  • Nofollow, dofollow, index, noIndex
  • Keyword Prominence & Proximity
  • Keyword Density

Class-10: Google Webmaster Tools & Analytics

  • Google Webmaster Guideline
  • Creating & submitting Sitemap for a website
  • Creating robots.txt file for a website
  • Google Analytics Guideline

Class–11: Off-Page Optimizations

  • Clear concept of Dofollow and nofollow backlinks
  • Creating different types of Anchor text
  • Basic Link Building Guideline
  • Link Building Technique in 2019
  • Social Bookmarking, Article Submission, Directory Submission, Business Listings
  • Backlink with Reddit, Mix
  • Forum Posting

Class–12 : Off Page Optimization (Advanced)

  • Creating Web 2.0 Backlink
  • Creating backlink on document sharing sites
  • Creating backlink on image sharing sites
  • Creating backlink on video sharing sites
  • Creating Guest Post for free
  • Creating Guest Post in high Authority Sites
  • Acquiring High Authority Link for free
  • Discussion on Skyscraper backlinks

Class–13: Social Media Marketing

  • Introduction to Social Media Marketing
  • Importance of Social Media Marketing
  • Lists of Social Media Sites and How these work
  • Social Media Marketing Content & How to use in different platform
  • Social Media Ethics & Social Signal
  • Overview of Social Medias (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit)

Class–14: Social Media Marketing with Facebook

  • Creating and Setting up Facebook Page
  • Creating different Content for Facebook Page
  • Facebook Audience Research & Ads Setup
  • Facebook Group Creation, settings & Linking with page

Class - 15 : Video Marketing (Channel Optimization)

  • Introduction to YouTube
  • Creating a YouTube Channel & mandatory setting
  • YouTube Channel Optimization

Class - 16: YouTube Marketing (Video Optimization)

  • Video making ideas for YouTube
  • Video Keyword Research
  • Video editing with Camtasia/Filmora Software
  • Video Title, Description & Tag Optimization
  • YouTube Thumbnail Creation
  • How to promote business or make lead with YouTube video