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Social Media Marketing

Class–01:

  • What is Social Media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing Facebook marketing Understanding

Class–02:

  • Facebook marketing Practical session
  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page

Class–03:

  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook advertising
  • Types of Facebook advertising

Class–04:

  • Best practices for Facebook advertising
  • Understanding Facebook best practices
  • Understanding edge rank and art of engagement
  • Creating Facebook advertising campaign
  • Targeting in ad campaign

Class–05:

  • Payment module- CPC vs CPM vs CPA Setting up conversion tracking
  • Using power editor tool for adv.
  • Advanced Facebook advertising using tools like Qwaya/Buffer/Hootsuite

Class–06:

  • LinkedIn Marketing
  • What is LinkedIn? Understanding LinkedIn
  • Company profile vs Individual profiles
  • Understanding Connects & LinkedIn groups
  • How to do marketing on LinkedIn groups

Class–07:

  • LinkedIn advertising & it’s best practices
  • Increasing ROI from LinkedIn ads
  • LinkedIn publishing
  • Company pages Adv. on LinkedIn
  • Display vs text Marketing

Class–08:

  • Understanding Twitter
  • Tools to listen & measure
  • Influence on Twitter: Tweet Deck, Klout, Peer Index
  • How to do marketing on Twitter
  • Creating campaigns

Class–09:

  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards Video Marketing

Class–10:

  • Understanding Video Campaign
  • Creating 1st Video Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Uploading videos on video marketing websites

Class–11:

  • Using YouTube for business
  • Developing YouTube video marketing Strategy
  • Bringing visitors from YouTube videos to your website
  • Creating Video AD groups
  • Targeting Options
  • Understanding Bid Strategy

Class–12:

  • Introducing Instagram ins & outs
  • Developing content on Instagram
  • Personal and Business account
  • Increasing Followers
  • Creating Video AD
  • Posting Methods and rules
  • Understanding Popular Hashtags

Class–13:

  • Introducing the world of Pinterest
  • Developing content on Pinterest
  • Personal and Business account
  • Creating Pins and Boards
  • Creating Killer Add
  • Posting Methods and rules
  • Increase the Desired Followers

Class–14:

  • Introduce The Online Marketplaces
  • Account, Profile Decorating, Account Creation Techniques
  • Creating A killer Profile
  • How to Create a Customized Gig
  • How To Apply
  • How to Handle The Clients
  • Sample Professional Cover Letter for all

Class–15:

  • Reddit, the Giant Marketing Platform
  • Account, Profile Decorating, Subreddit Creation
  • Karma, Up vote & Down vote Issue
  • How to increase Post & Comment Karma
  • Creating Killer Post
  • Posting Methods and rules
  • Marketing Tips & Tricks

Class–16:

  • Revision of the all the previous 14 classes
  • Problem solving
  • Writing Interview
  • Solving Marketplace Issues
  • Impact & Influence
  • End of The Batch